:root {
  --ink: #111111;
  --ink-2: #333333;
  --steel: #666666;
  --line: #DDDDDD;
  --paper: #F5F5F5;
  --white: #FFFFFF;
  --orange: #B01E2D;
  --orange-ink: #8C1522;
  --max: 1180px;
  --display: "Barlow Condensed", "Arial Narrow", sans-serif;
  --body: "Barlow", "Helvetica Neue", Arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.5;
  color: var(--ink);
  background: var(--white);
}
h1, h2, h3 {
  font-family: var(--display);
  font-weight: 700;
  line-height: 1.02;
  letter-spacing: -0.01em;
  margin: 0 0 0.4em;
}
h1 { font-size: clamp(2.6rem, 6vw, 4.6rem); }
h2 { font-size: clamp(2rem, 4vw, 3rem); }
h3 { font-size: 1.6rem; font-weight: 600; }
p { margin: 0 0 1em; }
a { color: inherit; }
ul, ol { padding-left: 1.2em; }
:focus-visible { outline: 3px solid var(--orange); outline-offset: 2px; }

/* ---------- header ---------- */
.top {
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  padding: 14px 24px; border-bottom: 1px solid var(--line);
  max-width: var(--max); margin: 0 auto; flex-wrap: wrap;
}
.brand { display: grid; grid-template-columns: auto auto; grid-template-rows: auto auto; column-gap: 12px; align-items: center; text-decoration: none; }
.brand-mark { grid-row: 1 / 3; width: 40px; height: 40px; border-radius: 6px; display: block; }
.foot-logo { width: 56px; height: auto; opacity: 0.85; margin-bottom: 6px; }
.brand-name { font-family: var(--display); font-weight: 700; font-size: 1.45rem; line-height: 1; }
.brand-sub { font-size: 0.8rem; color: var(--steel); line-height: 1.2; }
.top-nav { display: flex; gap: 22px; align-items: center; font-weight: 500; }
.top-nav a { text-decoration: none; }
.top-nav a:hover { color: var(--orange-ink); }
.top-call { padding: 8px 14px; border: 2px solid var(--orange); color: var(--orange); border-radius: 6px; font-weight: 600; }
.top-call:hover { background: var(--orange); color: var(--white) !important; }
@media (max-width: 760px) { .top-nav a:not(.top-call) { display: none; } }

main > section { padding: 72px 24px; }
.section-head { max-width: 720px; margin: 0 0 40px; }
.pricing .section-head { margin-left: auto; margin-right: auto; text-align: center; }
.pricing .section-head h2::after { margin-left: auto; margin-right: auto; }
.section-head h2::after { content: ""; display: block; width: 56px; height: 5px; background: var(--orange); margin: 14px 0 18px; }
.section-head p { color: var(--steel); font-size: 1.1rem; }
.pricing, .products, .industries, .why, .how, .proof, .faq { max-width: var(--max); margin: 0 auto; }

/* ---------- buttons ---------- */
.btn {
  display: inline-block; padding: 14px 24px; border-radius: 6px; font-weight: 600;
  text-decoration: none; border: 2px solid transparent; cursor: pointer; font-family: var(--body); font-size: 1rem;
}
.btn-primary { background: var(--orange); color: var(--white); border-color: var(--orange); }
.btn-primary:hover { background: var(--orange-ink); border-color: var(--orange-ink); }
.btn-primary[disabled] { opacity: 0.6; cursor: wait; }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn-ghost:hover { background: var(--ink); color: var(--white); }

/* ---------- hero ---------- */
.hero {
  background: var(--ink); color: var(--white);
  display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(320px, 480px); gap: 56px; align-items: start;
  max-width: none; padding: 72px max(24px, calc((100% - var(--max)) / 2)) !important;
}
.hero-copy { padding-top: 12px; }
.lede { font-size: 1.2rem; max-width: 56ch; color: #D9D9D9; }
.hero-points { list-style: none; padding: 0; margin: 28px 0; }
.hero-points li { padding: 12px 0 12px 28px; position: relative; border-top: 1px solid #2A2A2A; color: #D9D9D9; }
.hero-points strong { color: var(--white); }
.hero-points li:last-child { border-bottom: 1px solid #2A2A2A; }
.hero-points li::before {
  content: ""; position: absolute; left: 2px; top: 17px; width: 12px; height: 12px;
  background: var(--orange); transform: rotate(45deg);
}
.hero .btn-ghost { color: var(--white); border-color: var(--white); }
.hero .btn-ghost:hover { background: var(--orange); border-color: var(--orange); color: var(--white); }
@media (max-width: 900px) { .hero { grid-template-columns: 1fr; gap: 36px; } .hero-pricing-link { display: none; } }

/* ---------- quote form ---------- */
.quote {
  background: var(--white); color: var(--ink); border-radius: 10px; padding: 28px;
  box-shadow: 0 20px 50px rgba(0,0,0,0.35);
}
.quote h2 { font-size: 2rem; margin-bottom: 4px; color: var(--orange); }
.quote-sub { color: var(--steel); margin-bottom: 18px; }
.quote label { display: block; font-size: 0.9rem; font-weight: 500; margin-bottom: 12px; }
.quote input, .quote select, .quote textarea {
  display: block; width: 100%; margin-top: 4px; padding: 10px 12px; font: inherit; font-size: 1rem;
  border: 1.5px solid var(--line); border-radius: 6px; background: var(--white); color: var(--ink);
}
.quote input:focus, .quote select:focus, .quote textarea:focus { border-color: var(--ink); outline: none; box-shadow: 0 0 0 3px rgba(176,30,45,0.25); }
.quote input.invalid, .quote select.invalid { border-color: #C62828; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
@media (max-width: 480px) { .field-row { grid-template-columns: 1fr; gap: 0; } }
.tier-hint { min-height: 1.4em; font-weight: 600; color: var(--orange-ink); margin: 0 0 12px; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.quote .btn-primary { width: 100%; }
.form-status { margin: 10px 0 0; font-weight: 500; min-height: 1.4em; }
.form-status.err { color: #C62828; }
.form-status.ok { color: #1B7F3B; }
.quote-fine { font-size: 0.9rem; color: var(--steel); margin: 10px 0 0; text-align: center; }
.quote.sent fieldset, .quote.sent .field-row, .quote.sent > label, .quote.sent .btn-primary, .quote.sent .tier-hint { display: none; }
.quote-done { padding: 24px 0; }
.quote-done h3 { font-size: 2rem; }

/* ---------- pricing ladder ---------- */
.ladder {
  max-width: 980px; margin: 0 auto;
  display: grid; grid-template-columns: repeat(5, 1fr); gap: 12px; align-items: end;
  height: 300px; padding-top: 30px; border-bottom: 3px solid var(--orange);
}
.rung { display: grid; grid-template-rows: 1fr auto auto; height: 100%; text-align: center; }
.rung-bar {
  align-self: end; height: calc(var(--h) * 1% * 2.6); min-height: 44px;
  background: #D15563; color: var(--white); border-radius: 4px 4px 0 0;
  display: flex; align-items: flex-start; justify-content: center; padding-top: 10px;
}
.rung:nth-child(2) .rung-bar{background:#C84454}.rung:nth-child(3) .rung-bar{background:#BF3546}.rung:nth-child(4) .rung-bar{background:#B52A3A}.rung-top .rung-bar { background: var(--orange); }
.rung-pct { font-family: var(--display); font-weight: 700; font-size: clamp(1.4rem, 3vw, 2.4rem); line-height: 1; }
.rung-pct-sm { font-size: clamp(1rem, 1.8vw, 1.5rem); line-height: 1.1; padding: 4px 8px 0; text-align: center; }
.rung-qty { font-weight: 600; padding: 10px 0 2px; }
.rung-price { color: var(--steel); font-size: 0.95rem; padding-bottom: 10px; }
.ladder-note { color: var(--steel); font-size: 0.95rem; max-width: 72ch; margin: 20px auto 0; text-align: center; }
@media (max-width: 640px) {
  .ladder { grid-template-columns: repeat(3, 1fr); height: auto; border-bottom: 0; row-gap: 18px; }
  .rung { height: 150px; border-bottom: 3px solid var(--ink); }
}

/* ---------- products ---------- */
.products { background: var(--paper); max-width: none !important; padding-left: max(24px, calc((100% - var(--max)) / 2)) !important; padding-right: max(24px, calc((100% - var(--max)) / 2)) !important; }
.product-grid { display: grid; grid-template-columns: 1.3fr 1fr 1fr; gap: 20px; }
.product-grid-single { grid-template-columns: 1.4fr 1fr; align-items: start; }
.product-aside { padding: 28px 8px; }
.product-aside h3 { font-size: 1.5rem; }
.product-aside p { color: var(--ink-2); }
@media (max-width: 960px) { .product-grid, .product-grid-single { grid-template-columns: 1fr; } }
.product { background: var(--white); border: 1px solid var(--line); border-radius: 10px; padding: 28px; }
.product-lead { border: 2px solid var(--orange); position: relative; }
.product-tag { position: absolute; top: -12px; left: 24px; background: var(--orange); color: var(--white); font-weight: 600; font-size: 0.85rem; padding: 3px 10px; border-radius: 4px; }
.product-line { color: var(--steel); font-weight: 500; margin-top: -6px; }
.spec { margin: 16px 0 0; border-top: 1px solid var(--line); }
.spec div { display: grid; grid-template-columns: 90px 1fr; gap: 12px; padding: 8px 0; border-bottom: 1px solid var(--line); font-size: 0.95rem; }
.spec dt { color: var(--steel); }
.spec dd { margin: 0; }
.products-note { color: var(--steel); margin-top: 24px; font-size: 0.95rem; }

/* ---------- industries ---------- */
.industry-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 0; border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.industry { padding: 22px 22px 14px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.industry h3 { font-size: 1.4rem; color: var(--orange); }
.industry p { color: var(--ink-2); font-size: 0.97rem; }

/* ---------- why ---------- */
.why { background: var(--ink); color: var(--white); max-width: none !important; padding-left: max(24px, calc((100% - var(--max)) / 2)) !important; padding-right: max(24px, calc((100% - var(--max)) / 2)) !important; }
.why-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; max-width: var(--max); margin: 0 auto; }
.why-grid p { color: #D9D9D9; font-size: 1.08rem; }
.why-list { list-style: none; padding: 0; margin: 0; }
.why-list li { padding: 14px 0; border-top: 1px solid #2A2A2A; }
.why-list strong { color: #F08A96; }
.why-list li { color: #D9D9D9; }
@media (max-width: 860px) { .why-grid { grid-template-columns: 1fr; gap: 24px; } }

/* ---------- how ---------- */
.steps { counter-reset: step; list-style: none; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; }
.steps li { counter-increment: step; padding-top: 14px; border-top: 3px solid var(--orange); }
.steps li::before { content: counter(step); font-family: var(--display); font-weight: 700; font-size: 2.4rem; display: block; line-height: 1; margin-bottom: 8px; color: var(--orange); }
@media (max-width: 860px) { .steps { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .steps { grid-template-columns: 1fr; } }

/* ---------- proof ---------- */
.proof blockquote { margin: 0; max-width: 820px; border-left: 6px solid var(--orange); padding-left: 28px; }
.proof p { font-family: var(--display); font-weight: 600; font-size: clamp(1.5rem, 3vw, 2.2rem); line-height: 1.15; }
.proof footer { color: var(--steel); }

/* ---------- faq ---------- */
.faq-list { margin: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 28px 48px; }
.faq-list dt { font-weight: 600; font-size: 1.1rem; margin-bottom: 6px; }
.faq-list dd { margin: 0; color: var(--ink-2); }
@media (max-width: 760px) { .faq-list { grid-template-columns: 1fr; } }

/* ---------- cta band ---------- */
.cta-band { background: var(--orange); color: var(--white); text-align: center; max-width: none !important; }
.cta-band .btn-primary { background: var(--white); color: var(--orange); border-color: var(--white); }
.cta-band .btn-primary:hover { background: var(--ink); color: var(--white); border-color: var(--ink); }
.cta-band .btn-ghost { color: var(--white); border-color: var(--white); }
.cta-band .btn-ghost:hover { background: var(--white); color: var(--orange); }
.cta-band p { color: #F6DADD; font-size: 1.1rem; }
.cta-actions { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

/* ---------- footer ---------- */
.foot { max-width: var(--max); margin: 0 auto; padding: 36px 24px 48px; border-top: 1px solid var(--line); color: var(--steel); font-size: 0.92rem; display: grid; gap: 10px; }
.foot strong { color: var(--ink); }
.foot-legal { font-size: 0.8rem; }

/* ---------- thanks page ---------- */
.thanks { max-width: 720px; margin: 0 auto; padding: 96px 24px; }
.thanks h1 { font-size: clamp(2.4rem, 6vw, 4rem); }
.thanks .lede { color: var(--steel); }

/* ---------- inline CTAs ---------- */
.inline-cta { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; margin-top: 36px; }


/* ---------- meet Thomas ---------- */
.meet { display: grid; grid-template-columns: 96px 1fr; gap: 24px; align-items: start; max-width: var(--max); margin: 44px auto 0; padding-top: 36px; border-top: 1px solid #2A2A2A; }
.meet > div { max-width: 68ch; }
.meet-photo { width: 96px; height: 96px; border-radius: 50%; object-fit: cover; border: 3px solid var(--orange); background: #333; }
.meet h3 { color: var(--white); margin-bottom: 8px; }
.meet p { color: #D9D9D9; }
.meet-sig { color: #F08A96; font-weight: 600; font-size: 0.95rem; }
.meet .btn-primary { margin-top: 4px; }
@media (max-width: 520px) { .meet { grid-template-columns: 1fr; } }